Bloom & Voss is a major shipyard that has been making ships, battleships, etc. for well over a century.

"In November 2007 the cruise ship BALMORAL (ex Norwegian Crown) was docked at Blohm + Voss Repair to be lengthen by a new mid-body section of 30.2 meters. In January 2008 the completed cruise ship left Blohm + Voss, now with increased length and passenger capacity heading Southampton were the cruise ship was handed over to her owner. In May 2008 the BRAEMAR (ex Crown Dynasty) was docked the get the same treatment as BALMORAL. The cruise ship was cut in two pieces in order to be lengthening also by a new mid-body section on 31.20 meters. Besides this, 18 balconies were installed and the restaurant on Deck 8 was completely renovated. What was proved with BALMORAL fits also the BRAEMAR and the cruise ship with an increased capacity of 988 passengers left Blohm + Voss Repair on July 2, 2008, within time and within budget again exactly what our clients expect from us what we deliver."

http://www.maritimeprofessional.com/Interviews/Jan-Kees-Pilaar.aspx

By the way, the schedule somehow slipped, because (as noted below) the first curise was delayed.