I'm impressed by it's heavy editorial content to advertising ratio. Heavy on sailing skills for novices(anchor nightmares, seamanship lessons for newbs, and many great tips and short pieces that I learned from.
It has more than a sitting's full of exploring several destinations in the EU region(my favorite part). Good stuff that includes actual anchorages/harbors, gives a real sense of sailing there.
'Buying a bargain in France', type articles. Refreshing to see an older 30' boat(like GOB) run through it's paces, in real use;costs, value-in depth. And the boat sizes are what most of us are used to here in the US. But the main new boat article is 'only' 42' long-a different boat size scale in the EU.
Editorial takes up the bulk of the first 2/3rds, followed by ads masked as tests and classifieds.
How do they do it? Looks like cost is a little higher- per issue= L4.50(5.00 US): Annual-UK 62.00, US $ 96.(extra mailing cost). Cheaper paper. Quality of photos are a bit below the US counterpart(although I haven't seen photos in SAIL or CW in some time). And I'm guessing the writers are less experienced although it also has it's regular 'old salts' that. Good magazine, especially for the newer sailor in the EU, but enough real sailing to interest me from afar.