I am sure you would prefer a mainstream Hunter to the Morris?

But thank you for allowing my choices, even if you don't respect them. I feel qualified to comment, since some of the earlier Macintoshes are my own design, as are some clone computers.

It was explained to me by a marketing guy some years ago, the difference between "satisfaction" with a product and "delight". Two competing products may serve the same purpose, such as a PC or a Macintosh: both send email, run browsers and spreadsheets and word processors. Just as two sailboats such as a Hunter and a Morris serve the same purpose: both float to their destination. In both examples they are built out of many of the same basic parts. In both examples, all owners may be "satisfied" with their purchase: it does what it was intended to do. However in the case of the Macintosh or Morris, the purchaser is much more likely to be "delighted" with the product: really enjoy its use, talk to others about how great it is, buy another when the time comes, and yes (gasp!) even pay more for it. You can usually only command a premium for a competitive product from repeated customers who are "delighted" by what they bought. Pure brand loyalty is short lived without "delight". Delight is not created by specs or speeds and feeds, but by an exceptional overall user experience, starting with opening the shipping box and continuing through disposing of the product at end of life.

There is no doubt that Apple's gross product margins are higher than other computer companies, it is one of the reasons their market cap is higher than any other (including Microsoft). And yes, higher gross margins means you are charging the customer more.

I have a couple of much better reasons to dislike Apple (the company) than you do. But l am usually delighted by the products.