can't cover the costs of publishing. I don't believe there is any way to make that happen. That leaves advertising. So you have to attract advertisers. That means your content needs to attract a demographic that will buy the products of the advertisers. I believe that's the only way it can support itself. Not for profit only removes the corporate profit angle, you still need to pay salaries and production costs. I hate to appear to be a nay-sayer, but the reality of today's business environment...