Whoever thought of that one must have been hammered. I can understand that... Great for a chuckle in the bar, designed by drawing on a napkin. But I have to wonder how many people signed on to actually invest the money to make it a business?

Captain Ron school of safety?

PS- I love this from the bottom of the page:

"U.S. COAST GUARD APPROVED?
The LifeCool is not required to be Coast Guard approved due to it’s supplemental purpose. However, it is made from the same material and components that are found in U.S. Coast Guard approved life jackets and can be relied on in the most extreme circumstances in the most extreme conditions."

Yeah! They don't need no stinking approval- its made of the same stuff as the approved equipment so you can bet your life on it.