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I know of two brothers, one sails and the other canvas, and got a similar reaction.
In Response To: How to not win back a customer ()

I'd had fine discussions with their actual sail guy (among the many I talked with), but ended up with another sailmaker whom I already knew. When I complimented the big name on his underling, he flipped out (this at a boat show) when I admitted that he hadn't gotten the work.

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