You need a combination of volume, buyers that pay money based on seeing the ads.

Mirror mirror on the wall -- collectively are we that as sailors. Not especially so. ;^))))))

We're trying to figure-out how to buy stainless steel screws that don't come in 20 packs -- or how long to avoid re-galvanizing an anchor instead of buying a new one. There's nothing wrong with that, but don't think of cruising sailors as a target rich environment to support high quality sailing magazine.