Cruising Sailors Forum Archive
Many wooden boats readers identify with a philosophy of wooden boats and their craftsmanship. A niche in the vast recreational boating market, that works.
It would be hard to track free magazines but the actual # out is not always that accurate of reader loyalty, even for sold subscriptions.
Consider online magazines. Subscriptions tell numbers, but what about reader loyalty? Free ones can only count 'hits'. 'Hits' are gospel today, but what do they really mean? They're not an accurate gauge of reading and not at all for reader loyalty. Same with periodicals that are on a decline. The numbers of actual sales will simply follow the decline and be the last indicator that the magazine is sunk.
Actual reader loyalty such as GOB readers display regularly on forums(and I hear word of mouth), is the best indicator of the magazines vibrancy. Maybe that is GOB's secret, they listen to the readers?
Messages In This Thread
- Decades ago, Time and Newsweek almost put the same photo of Bruce Springsteen on their covers the same week.
- Editors heads may have rolled back then, eh?
- When I saw the mag on our kitchen counter this afternoon,
- That's what happens when mags get cheap.....
- Here's my guess as to what might have happened...
- Bingo. Another notch down.
- What would happen if CW or SAIL went high end($) and the other became a free publication?
- Tom, check out Voyages....cruising club of America
- What makes a "High End" free?
- Someone pays for advertising because the readers might buy.
- No. Two routes out of the middle: Higher volume price-less advertising. Free-totally advertiser supported.
- There's some science to subscription rates -- about which I know very little
- GOB's reader loyalty is second to none. Wooden boat has a similar loyalty.
- There's some science to subscription rates -- about which I know very little
- What would happen if CW or SAIL went high end($) and the other became a free publication?
- Here's my guess as to what might have happened...