Look at the power output of your electric starter and compare it to the drill's power output, and you'll see why it didn't work.
Other options, spring driven:
Commercial: http://strongstarter.com/spring_starter_light_model.html (don't know if distributed in the US)
Hobby: http://www.tpub.com/content/recoveryvehicles/TM-5-4240-501-14P/css/TM-5-4240-501-14P_164.htm