you would see a bunch of innovation: really cool stuff and stuff that was really cool in the idea stage but didn't quite make reality. But that's the custom end and it's fueled by the willingness of the customer to spend money on new and different and experimental stuff. (You won't find that in Benehuntalinaville.)
I worked at Camper & Nicholsons a couple of decades ago and I remember one project in particular. It was a motor yacht built on the same hull the Royal National Lifeboat Institution used for its offshore lifeboats. Hull built at Halmatic but seriously modified for this purpose (still did 25+knots to windward!).
The owner kept adding stuff like a portable control head he could plug in in sundry places around the boat and control the engines and the bow thruster and the STERN thruster. (Hadn't been done before. Now, they all have them and about the size of a cell phone -- control head that is.)
At one point, after the Tech director had told the owner for the umpteenth time he didn't really need a bow thruster and especially not a stern thruster, the owner stopped him and said, "Mr. Lines, I think you should concern yourself a little less with what I need and a little more with what I want."
Jeremy Lines was more than happy to oblige and let his own imagination follow.
Go for it, DDW!