they are both geeks and pretty much contemporaries, but Gates seems like that nerdy kid no one wanted to associate with; while Jobs comes off a bit warmer with his jeans and turtleneck approach... the end result is that Jobs has cult like followers and Gates has bullies that want to kick his ass... including the EU (at present).

Frankly I personally have to admit that the Apple stuff looks nice and tends to have a great UI, but that proprietary aspect (Apple controls everything) really turns me off.... just as much as buying some nice article of clothing and having some giant logo plastered across the back.