a good part of the "better experience" comes from the fact that Apple controls who and what goes into their machines.

The MS world lets just about anything play in a machine with their OS... And the OS has to absorb whatever odd hardware/software configuration that some manufactures come up with.

So bottom line, if you are willing to pay someone to beat you up with their stick, they will promise to make it feel good.

The other thing to keep in mind is that largely the huge profits for Apple have not come from computing per se, but from music players and a fancy phone and a tablet. What apps does APPL offer?